When searching for a direct mail marketing company, look for one that integrates with your existing system. The last thing you want to do is switch platforms midstream. Modern software systems enable you to plug your existing system into the new one. These five key aspects should be taken into consideration when selecting a direct mail marketing company.
Address confirmation
Address confirmation ensures that the mail you send is delivered to the right person. This increases the chance of making a sale. It also saves money by eliminating the cost of return postage, which frees up your budget for other business needs. This is an important feature for marketing campaigns. Address verification is a simple way to ensure that people are receiving your mailings and that your business is targeting the right audience.
Address confirmation software checks whether or not a postal address contains required elements such as name and address. It also makes sure that the address is spelled correctly and formatted according to postal standards. Address confirmation software can validate the addresses of large mailing lists. However, it is important to keep in mind that you should not use this service alone.
Another important factor in address confirmation is the quality of the address list. A direct mail marketing company must be able to accurately target its mailing lists based on the quality of their address database. They should also be able to track the effectiveness of their campaigns. Proper tracking capabilities will ensure that the mail reaches the right recipients.
Data security
Direct mail marketing companies should take data security very seriously. After all, this data is the lifeblood of any business. Keeping it secure will make the difference between a thriving business and one that is in trouble. But how do you ensure that your direct mail provider is taking all the necessary precautions?
First of all, make sure that your direct mail marketing company complies with the GDPR. This law governs the processing of personal data of EU citizens by organizations, both inside and outside of the EU. This includes email addresses. Your direct mail marketing company needs to adhere to GDPR’s regulations, or it will risk hefty fines.
Although direct mail marketing is free from most laws, it is still regulated by certain industries, such as healthcare and finance. These laws are in place to protect consumers from receiving unwanted mail. They also allow consumers to control their personal information. For example, consumers can join the National Do Not Mail list to ‘unsubscribe’ from junk mail and have their phone numbers removed from call lists for a period of time. They can also notify the postal service if they receive sexually-oriented materials in their mail.
Pricing
Direct mail services can be expensive. That’s why most direct mail marketing companies don’t share their pricing structure online. This is because no two orders are alike. But there are several factors that affect the cost of direct mail marketing. For instance, a company may have to pay extra if they want to change the design of their mailing list or change the content of an advertisement.
Direct mail companies will typically quote you by the piece. The cost will depend on many factors, including the size and weight of the mailing piece, the design and copywriting services included, and the postage rates. Some direct mail companies offer discounted bulk rates. However, it is important to shop around and compare pricing to ensure you’re getting the best value.
Some companies will provide on-staff writers and designers to help you craft your mailer. These professionals can improve the effectiveness of your direct mail campaign and increase the return on your investment. You may also want to look for companies that offer discounted per-unit pricing for large-scale mailings. These companies can then scale your mailings over time, which will lower the overall cost of the mailing.